Speaking the Employee Language

If any company job page could make me want to work for them based on their message alone, it would be this one from Avenue A/Razorfish:

"You dream in digital. You're fluent in the technologies that define our world and passionate about the way they're shaping our future. You're a communicator. A creator. You understand how the Web connects us, and you want to shape the conversation. You're a restless innovator. You're not only waiting for the next big idea to happen, you're making it happen. You're a unique talent, a visionary, an experimenter, and you're looking for an environment that lets you shine. In other words, you're just our type."

Finally, a company that is really speaking the prospective employee's language. This description is like stumbling upon a horoscope -- even though you know it is the product of careful crafting and advertising-style copy, it makes you feel like you're being spoken to directly. It says, "they're talking to me! I'm a restless innovator. I'm looking for a place that will let me shine!" And isn't that the truth?

I know I am.